Best Care Practices, Business, Care Home Recruitment, Leadership & Management, Real life, Social Care Strategy

Values based interviewing

Values based interviewing at Peverel Court Care

 

At Peverel Court Care, we are partnering with Skills for Care to embed values-based interviewing into the recruitment process across all of our care homes. This is part of a wider recruitment project, and underlines our commitment to a tried and tested method which helps enable us to demonstrate our core values in everything we do.

 

The underlying principle of taking a values-based approach to recruitment is to ensure a strong alignment between the culture and values of our business with the values and behaviours of potential members of staff. Utilising the well-established framework and processes of the values-based interviewing process gives us critical insight into whether a candidate is a good fit for our business and the values upon which we base our care service provision.

 

Values-based recruitment

Skills for Care describe values-based interviewing as:

Values-based recruitment is a values-based approach to the attraction, selection and induction of staff and volunteers which enables employers to understand an individual’s values, behaviours and motivations and assess whether they align with the values, culture and expectations of the individual or organisation.

There are five key steps involved in the successful implementation of a values-based approach, each of which plays a key part in attracting, selecting and embedding new employees to the business who will be a good fit for the values of the organisation. 

Skills for Care define these as:

  • Articulate – how the employer or organisation identifies what its values and associated behaviours are and crucially how it communicates and articulates these values and behaviours to potential and existing staff, volunteers and other stakeholders. 
  • Attract – how the employer or organisation uses its values and behaviours to target the sort of people they want to apply and to give those people a realistic preview of the culture, values and expectations of the employer in adverts, on their website and in other recruitment activities. 
  • Apply – how the employer or organisation designs its application process to ensure that candidates understand and can demonstrate the employer’s values and behaviours in the application process to encourage candidates to self-select themselves. It’s also how the employer focuses on shortlisting only those candidates who share the same values and who will fit with the culture. 
  • Assess – how the employer or organisation uses a range of selection tools including values interviews, role plays, client/person supported interactions and psychometric tests to assess whether candidates have the values, behaviours and attitudes that the employer is looking for. 
  • Assimilate – how the employer or organisation takes the information it discovers about new recruits through the assessment process and uses that information to inform the way in which the individual is inducted, supervised, trained and managed. It’s also how the employer sets clear expectations of all staff and volunteers about their behaviour in the workplace, ensuring people understand and role model that behaviour once recruited.

 

Our core values

Several years ago we invited all of our employees to complete a core values survey, where they were given the chance to rank a shortlist of suggested core values in the order which they felt was the closest match to the company they wanted Peverel Court Care to be.

The resulting values are different to those of many other organisations because they carry real weight. The entire business was involved in their creation, and they have been discussed and agreed by everyone across the organisation. This means they have total buy-in from top to bottom of the company.

Our chosen values are:

  • Resident Focus – Commitment to putting our residents first. We develop relationships that make a positive difference in our residents’ lives.
  • Passion – Care about our work and taking pride in what we do. Committed in heart and mind.
  • Integrity – We uphold the highest standards of integrity in all of our actions. Behaving with the highest levels of integrity is fundamental to who we are.
  • Service Quality – We provide an unsurpassed service that delivers exceptional care to our residents and their families.
  • Care For Our Communities – We serve and support a local experience. The unique character of each home is a direct reflection of a community’s people and culture.

 

Values-based interviewing

In line with the values-based recruitment process, at Peverel Court Care we are ensuring that our core values are a fundamental part of our recruitment process from start to finish. By ensuring that our values appear in our job adverts and role descriptions, we are facilitating a self-selection process amongst prospective applicants. 

We also utilise a number of values-based questions within our application process, re-enforcing the connection between the values we’re looking for in future employees and those by which we operate the business on a day-to-day basis.

During the interview process, we include a values-based interview, during which we’re able to further explore, and get examples of, the kinds of values which are inherent to the interviewee, and to measure how closely these align to those of the business.

Finally, as part of our onboarding and induction process, the values are further demonstrated both in terms of the standards and expectations that are communicated, but also in the way those delivering the induction exhibit the Peverel Court way of doing things.

 

About Peverel Court Care

Peverel Court Care is a group of one residential and two nursing homes, located in Buckinghamshire and Oxfordshire: Bartlett’s Residential Care Home and Stone House Nursing Home in Aylesbury, and Merryfield House Nursing Home in Witney. We are a long-standing family business, providing exceptional, personalised care, delivered by talented and compassionate people, in exclusive and idyllic settings.

With happiness at the heart of our homes, we recognise and respect the contribution made by our residents to society during their lifetimes. Valued by residents and their families; our reputation, investment in each property, and approach to appointing and developing our staff makes each home unique and the benchmark in premium care.

Care Home Recruitment, Care Management, CQC Inspection, Future of Care, Leadership & Management, Real life, Social Care & Society, Social Care Strategy, Workforce Intelligence

Examining the social care workforce in England

Examining the social care workforce in England - Peverel Court Care

 

As Skills for Care launch their annual ‘State of the Adult Social Care sector and Workforce’ report, we take a look at some of the key findings and how they impact staff recruitment and retention for care businesses in England.

 

Skills for Care are the Sector Skills Council for Adult Social Care in England. They collect workforce data from thousands of care-providing organisations across the public and independent sectors through their National Minimum Dataset for Social Care (NMDS-SC) programme. This data gives us a unique insight into how care businesses are staffed, both regionally and across the country.

Their annual ‘State of the Adult Social Care Sector and Workforce’ report is quite a long read, so we’ve picked out some of the key insights that impact recruitment and retention of staff for care businesses.

 

Turnover of care staff

The turnover rate of staff working in the Adult Social Care sector of 30.8%. This equates to approximately 440,000 leavers in the previous 12 months. It was also shown in the report that Care Workers had the highest turnover rate of direct care-providing roles, at 39.5%; a huge increase of 11.1 percentage points since 2012/13.

Registered Nurses also had a high turnover rate of 34.0%, especially when compared to other regulated professions, such as Social Workers (13.7%) and Occupational Therapists (12.6%).

Around a fifth of Registered Managers left their role in the previous 12 months (22.0%); this was high compared to other managerial roles and equates to around 5,600 leavers in the previous 12 months in total.

 

New starters in care roles

Skills for Care estimates that the rate of new starters in posts over the past 12 months was 39.3%. This equates to around 560,000 workers. Care Workers experienced the highest starter rate, at 48.1%, followed by Registered Nurses at 35.6%.

It should be noted that the starters rate reflects staff that are new to their role. This includes both those who are new to the Adult Social Care sector (34%) and also churn within the sector – which accounts for 66% of the total. This includes those moving between roles or employers; meaning that the sector as a whole has retained the skills and experience of these workers.

However, it also means that a large proportion of employers were going through the recruitment process at any one time, with workers moving between employers with high regularity, and at considerable cost to the sector.

 

Vacancies in the care workforce

There was an estimated increase of 16,500 jobs between 2017 and 2018 in the independent and local authority sectors combined, from a total workforce of 1.36 million to 1.38 million.

Skills for Care estimates that 7.8% of roles in the adult social care sector were vacant at any given time. This represents an average of approximately 122,000 vacancies. The majority, around 77,000, of the vacancies were for Care Worker jobs, with the average vacancy rate for the role 9.0% of the total workforce.

The increase in vacancy rates for direct care-providing roles over recent years could in all probability be linked to the fall in unemployment rates in the UK over that period. Office for National Statistics (ONS) data shows that the unemployment rate was 7.8% in 2012/13, but had fallen to 4.1% by 2018/19. Pay may also be a factor; Retail Assistants earned 13p per hour less than Care Workers in 2012/13, but in 2018/19 earned 10p per hour more on average. This may shift in pay levels may also be contributing to rising vacancy rates within the Adult Social Care sector.

The Registered Nurse vacancy rate was particularly high at 9.9%. This role also had relatively high turnover and starter rates, which is likely a contributory factor to this high vacancy rate. Nurses were added to the UK Shortage Occupation List in 2015 and have remained listed ever since. The Shortage Occupation List is an official list of roles for which the domestic labour market cannot meet the demand to fill vacant posts. Listing is intended to make it easier for employers to recruit migrant workers to fill these vacancies and help reduce skills shortages.

Registered Manager vacancies at 11.4% were double the average of other managerial roles in the sector and equivalent to around 2,900 vacancies at any given point in 2018/19. Skills for Care analysis of Care Quality Commission (CQC) ratings data shows that services without a Registered Manager in post at the time of inspection (or in the year leading up to inspection) were less likely to achieve ‘good’ or ‘outstanding’ CQC ratings.

The overall vacancy rate has risen by 2.3 percentage points between 2012/13 and 2018/19. This rise in vacancies, in the context of a wider workforce that has grown at a slower rate in recent years, suggests that the sector is struggling to keep up with demand as the Adult Social Care sector continues to grow, coupled with the effects of an ageing population.

 

Social and political influences on the care workforce

At present, Brexit does not appear to be a major contributory factor to the high vacancy rate. The number of people with an EU nationality in the Adult Social Care workforce has continued to rise since the referendum. However, according to Skills for Care, Brexit continues to have the potential to cause future supply issues for the Adult Social Care workforce, depending on the immigration rules applied post-Brexit.

Around 84% of the Adult Social Care workforce in the year 2018/19 were British. Around 8%, or approximately 115,000 workers, were of an EU nationality, and 9%, or about 134,000 workers, were of a non-EU nationality. Therefore, on average, the Adult Social Care sector had a slightly greater reliance on non-EU workers than EU Workers. As a whole, the overall nationality of the Adult Social Care sector was more diverse than the population of England, which is 8% non-British. However, there are regional variations: for example London had the highest proportion of non-British workers, followed by the South East. Care businesses in these regions are, therefore, more sensitive to future changes to immigration policy than those in other parts of the country.

The proportion of Registered Nurses who cited British as their nationality increased from 60% in 2012/13 to 64% in 2018/19. Over the same time period, the proportion of Registered Nurses with an EU nationality has risen from 8% to 18%. Non-EU Registered Nurse numbers have therefore fallen considerably in this time.

Following the Government’s white paper on ‘The UK’s future skills-based immigration system’ in December 2018, the specifics of immigration post-Brexit remain unclear. There could be a significant impact on the supply of workers to the Adult Social Care sector in the future.

 

Preparing the care sector for an ageing population

The ‘Projecting Older People Population Information System’ (POPPI) uses figures taken from Office for National Statistics data to estimate the composition of our future population based on age bands. POPPI shows that the number of people aged 65 and above is projected to increase between 2018 and 2035 from 10.2 million to 14.1 million people in England, an increase of around 38%.

Between 2012 and 2017, the population aged 65 and over increased by 2.1% per year on average. This was faster than the population aged 75 and over, which increased by 1.5% per year on average. However, between 2017 and 2018, the population aged 75 and over grew at a faster rate (2.1%) than the over 65 group (1.5%) for the first time. The population aged 75 and over is projected to increase at a faster rate up to 2025, with the highest growth expected between 2020 and 2025 (an 18.8% increase).

Using models, the number of Adult Social Care jobs in each Local Authority area in England were compared with the corresponding number of people aged 65 and over, or aged 75 and over, in the population there. These two factors were found to be strongly correlated. On average, the more people aged 65 and over, or 75 and over, in an area, the larger the Adult Social Care workforce was found to be. The ‘Aged 65 and over’ model shows that, on average in 2018, for every seven people aged 65 and over in the population, one Adult Social Care job was required. The ‘Aged 75 and over’ model shows that, on average in 2018, for every three people aged 75 and over in the population, one adult social care job was required.

These models were then applied to POPPI estimates of the number of people aged 65 and over, and 75 and over, in 2020, 2025, 2030 and 2035 to create a forecast for the number of Adult Social Care jobs required going forward. The models project that if the Adult Social Care workforce grows proportionally to the projected number of people aged 65 and over in the population, then a 36% increase (580,000 new jobs) will be required by 2035. If the workforce grows proportionally to the number of people aged 75 and over in the population, then a 50% increase (800,000 new jobs) will be required by 2035.

 

Successful recruitment and retention leads to successful care businesses

Skills for Care published research in which employers with a staff turnover rate of less than 10% were asked to consider what they believe contributes to their success, in relation to recruitment and retention. Results included:

      • investing in learning and development (94%)
      • embedding the values of the organisation (92%)
      • celebrating the organisation’s and individual achievements (86%)
      • involving colleagues in decision making (81%)

At Peverel Court Care we have taken a number of measures to aid us with retaining our fantastic staff, including our learning and development programme and the introduction of career pathways for a number of roles. We have also implemented a Recognition and Rewards programme for our team, so we can constantly remind them how valued they are by our management team.

 

About Peverel Court Care

Peverel Court Care is a group of one residential and two nursing homes, located in Buckinghamshire and Oxfordshire: Bartlett’s Residential Care Home and Stone House Nursing Home in Aylesbury, and Merryfield House Nursing Home in Witney. We are a long-standing family business, providing personalised care, delivered by talented and compassionate people, in exclusive and idyllic settings.

With happiness at the heart of our homes, we recognise and respect the contribution made by our residents to society during their lifetimes. Valued by residents and their families; our reputation, investment in each property, and approach to appointing and developing our staff makes each home unique and the benchmark in premium care.

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