Developing our new company values at Peverel court care

Developing our new company values at Peverel Court Care

 

Constructing an idealised set of values for your business and its staff to uphold is one thing; but successfully embedding that in the DNA of the organisation is another entirely.

 
In a 2007 Bain & Company survey, global business leaders confirmed their belief that organisational culture was as important as corporate strategy in realising business success.

Organisational culture is the business equivalent of the personality of an individual. It can have a strong impact on the behaviour of its employees by facilitating a collective commitment to what the company stands for.

By establishing a singular organisational identity a business can help employees in understanding their own role and surroundings. It can also help communicate expectations regarding how their conduct affects the wider perception of the company they work for.

One of the key components of company culture are its values, which we believe to be the set of guiding principles and fundamental beliefs that help a group of people function together as a team and work towards a common goal. Company values fall into two categories: espoused values, such as those communicated by management, and enacted values, i.e. those actually displayed by employees. Therefore, to successfully embed new values into a company, the values displayed by staff need to be brought in line with those publicised by the business.

 

Creating new company values

At Peverel Court Care, we not only appreciate the hard work and dedication of our staff in delivering first class care provision to residents at our elderly care homes in Buckinghamshire and Oxfordshire; we also respect their loyalty and commitment to our business. Therefore, rather than seek to impose values on them, we consulted with our passionate team to find out how they wanted our business to be viewed by others.

To achieve this, we invited our staff to complete a core values survey. They were provided the opportunity to rank a shortlist of suggested core values in the order which they each felt was the closest match to the company they wanted us to be. In addition, we also offered an open question for our staff to detail what they feel should be the most important core values at Peverel Court Care.

The resulting values are different to those of many other organisations, because they carry real weight. The entire company have been involved in their creation, and they have been discussed and agreed by everyone across the business. This means they have total buy-in from all of the team. Going forward, they will be used in everything we do; including recruitment, onboarding, induction training and appraisals.

Our recognition programme will also be used to congratulate and reward our staff when they are recognised by residents, their families, or peers for outstanding work that align with these values.

 

Our Chosen Values

  • Resident Focus – Commitment to putting our residents first. We develop relationships that make a positive difference in our residents’ lives.
  • Passion – Care about our work and taking pride in what we do. Committed in heart and mind.
  • Integrity – We uphold the highest standards of integrity in all of our actions. Behaving with the highest levels of integrity is fundamental to who we are.
  • Service Quality – We provide an unsurpassed service that delivers exceptional care to our residents and their families.
  • Care For Our Communities – We serve and support a local experience. The unique character of each home is a direct reflection of a community’s people and culture.

 

About Peverel Court Care

Peverel Court Care is a group of one residential and two nursing homes, located in Buckinghamshire and Oxfordshire. We are a long-standing family business, providing personalised care, delivered by talented and compassionate people, in exclusive and idyllic settings.

With happiness at the heart of our homes, we recognise and respect the contribution made by our residents to society during their lifetimes. Valued by residents and their families; our reputation, investment in each property, and approach to appointing and developing our staff makes each home unique and the benchmark in premium care.

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